Tweeting for Success

One of our clients, the Professional Association for SQL Server (PASS), has just finished its fourth biannual online educational event with 24 one-hour technical training sessions delivered by big-name experts from around the globe. The back-to-back sessions took place over two days and averaged about 600 attendees each.

Twitter has been invaluable to our success, helping us generate awareness, registrations and buzz. It enables the PASS community to connect across huge distances, adding the networking aspect that is most often lost at virtual events. I get the warm fuzzies reading the appreciative tweets and seeing the interaction between community members, and get super thrilled when tweets I send out for PASS get retweeted (I’m a geek, what can I say). Tweeting for PASS is much more satisfying than writing from my own Twitter account and reminds me that the value in this social media channel is really in two-way dialog vs one-way broadcasting.